Sweta Leena Hota
Asst.Professor
Dr. Sweta Leena Hota accomplished her academic journey at Utkal University. She earned her M.Com and Ph.D. degrees from the P.G Department of Commerce at Utkal University and completed an MBA at the same institution. Boasting over a decade of teaching expertise backed by 8 years of prominent banking experience at institutions like CitiBank and Axis Bank, she seamlessly integrates corporate insights into the curriculum she delivers. Dr. Hota's professional profile includes active participation in numerous National and International Seminars and Workshops. Her scholarly contributions extend to more than 20 research papers, which have been published in esteemed International and National Journals. Impressively, 8 of her publications have found recognition in Scopus , WOS and ABDC databases. Her academic interests encompass a range of subjects such as Banking and Insurance Management, Marketing Management, and Customer Relationship Management.
Profile Links
Email :
swetaleena.hotafcm@kiit.ac.in
Scopus Id :
57402518200
Google Scholar :
https://scholar.google.com/citations?view_op=search_authors&mauthors=sweta+leena+hota+&hl=en&oi=drw
Social Links
Ph.D , M.COM, M.B.A
Administrative Responsibility
Assistant Controller of Examination
Awards & Honours
Best Paper Awards in 2022 and 2023 Confab 360 Conferences
Memberships
IRDA, OCA
Outreach Activity
A member of Women's Council for Socio Economic Welfare WCSW
Hota, S. L. (2022). ANALYSIS OF INFLUENCER MARKETING IMPACT ON BUYING BEHAVIOUR AMONG TEENAGERS. International Journal, 7(1).
Hota, S. L. (2021). CRM—a study on customers perception on e-crm technology: A comparative study of public and private sector banks. SPAST Abstracts, 1(01).
Hota, S. L., Sahoo, S. R., & Kumar, A. (2022). Social Science Perspectives on Natural Hazards Risk and Uncertainty. International Journal of Environmental Sciences, 8(1).
Hota, S. L. (2022). Customers Perception on E-CRM Technology: A Comparative Study. ECS Transactions, 107(1), 10171.
Panda, K., Kumar, A., Hota, S., & Das, S. M. (2022). Service quality, company goodwill and customer perception are the stimuli to customer satisfaction for banks catering home loans. Journal of Information and Optimization Sciences, 43(7), 1529-1538.
Sen, L., Kumar, A., Hota, S., Biswal, S. K., & Panda, K. (2022). A profile view of healthcare service sector organizations through integration with organizational culture and subculture. Asia Pacific Journal of Health Management, 17(2), 1-7.
Sahoo, S. R., & Hota, S. L. THE DISPROPORTIONATE BENEFITS OF FUEL SUBSIDIES IN INDIA.
Sahu, M., & Hota, S. L. (2015). Customer Relationship Management in Banking–A Strategic Tool Adopted By Banks. International Journal of Research and Development-A Management Review, 4(4), 19-22.
Hota, S. L. (2018). CRM: A STUDY ON ITS ROLE IN INDIAN BANKING SECTOR. Advances in Business Management, 82, Emerald Publication
Hota, S. L. (2016). Bancassurance: Convergence of banking and insurance—A saga. International Journal of Research and Development—A Management Review, 5, 11-15.
Books :
Hota,S.(2022). A Conceptual Study on E-Marketing and its operation on Firm’s Promotion. A Paradigm Shift in Marketing(pp.249-256). Princeton Publishing.