Pinaki Nandan Pattnaik
Associate Professor
As a career academician, Pinaki joined the profession in 2005 at Northern College of Applied Arts and Technology in Canada. Upon his return to India in 2007, he joined KIIT Law School, KIIT University in the year of its inception and made attempts to establish it along with a team of highly motivated as well as committed faculty. In 2009, he became one of the founding faculties of National Law University Odisha and joined NALSAR in 2013. In 2022, he joined KIIT University and continued his journey in academics and research. Over the past decade, he has taught subjects like Marketing, Innovation Management, Lean Business Models etc. with a focus on developing industry relevant skills in the learners. He has studied at globally reputed and ranked universities (at Europe and Canada) as well as taught abroad (in Canada) wherein he experienced international education standards from the perspectives of a learner as well as an instructor. His research interest in the field of Academic entrepreneurship and university spinoffs adds to my core areas like marketing as well as academic innovations. He has published two books and several research articles in peer reviewed national as well as international journals indexed by SCOPUS. Through my paper titled, ‘University Spinoffs: What, Why and How?’, he proposed a model for successful creation of such ventures resulting in several global citations. Similarly, he actively participates in research & consulting projects and has successfully completed (as principal investigator and co-investigator) funded research projects from national (Department of Justice, Ministry of Law & the State Governments of Telangana and Andhra Pradesh) & International (Game Credits, an e-sports company from Serbia) funders.
FIC-PhD Cocoordinator, FIC SAP & ICT Member, Seminar and International Conference Member
Awards & Honours
1. Institute Fellowship (SRF), Indian Institute of Technology Indore, MP, India
• Pattnaik. P. N & Shukla, M. K (2022), Career Canvas: Case study of applying goal-oriented theory for MBA students, Quality Assurance in Education, 30 (2), 221 – 235 Emerald Publication [WoS & SCOPUS] • Pattnaik. P. N & Shukla, M. K (2021). Measuring Relational Benefits of Green Transportation Services: A Case of ‘MO Cycle’ service in Bhubaneswar, India, Asia-Pacific Journal of Business Administration, Emerald Publication [WoS & SCOPUS] Awaiting Assignment
• Shukla M. K. & Pattnaik, P. N. (2020) Linking Relational Benefits and Customer Loyalty: The mediating Role of Customer intimacy, Services Marketing Quarterly, 41 (4), 322 – 343, Taylor and Francis Publications [SCOPUS] • Pattnaik, P. N., Shukla, M. K. & Pandey, S. C. (2020). Fostering Innovation through Design Thinking in Technology Startups: A Case of T-hub, Hyderabad, India, Rutgers Business Review, 5(3), 365 – 383, Rutgers Business School Publication [SCOPUS] • Shukla, M. K & Pattnaik, P. N. (2019) Managing Customer Relations in Modern Business Environment: Towards an Ecosystem Based Sustainable CRM Model. Journal of Relationship Marketing, 18(1), 17 – 33, Taylor and Francis Publications [SCOPUS] • Pattnaik, P. N. Pandey, S. C. & Mustafa. F (2018) Development of MBA in Court Administration & Management: The experience of NALSAR University of Law, India. Quality Assurance in Education, 26(3), 391 – 402, Emerald Publications [WoS & SCOPUS] • Pattnaik, P. N. & Pandey, S. C. & Shukla, M.K. (2018) Mapping Critical Success Factors in Efficient Court Management: Two Case Studies from India. International Journal of Law & Management, 60(2), 717 – 729, Emerald Publications [WoS & SCOPUS] • Pandey, S. C., Pattnaik, P. N. & Munukutla, P. (2018) Follow the Founder: Case Study of Action Learning Experiment in an MBA Programme. Development & Learning in Organization, 32(3), 11 – 14, Emerald Publications [SCOPUS] • Pattnaik, P. N. & Shukla, M. K (2018) The Evolution of Corporate Social Responsibility at Steel Authority of India Limited. Global Business and Organizational Excellence, 37(3), 25 – 32, Wiley Publications [SCOPUS] • Pattnaik, P. N. & Pandey, S. C. (2017) University Startups and Special Legislations: Genesis and Developments in the United States of America, Japan and India. International Journal of Law & Management, 59(5), 718 – 728, Emerald Publications [WoS & SCOPUS] • Pandey, S. C. & Pattnaik, P. N. (2017) Mandatory CSR and Organizational Excellence: The Bharat Way: A Case of Bharti Airtel. Global Business and Organizational Excellence, 36(6), 19 – 24, Wiley Publications [SCOPUS] • Pandey, S. C. & Pattnaik, P. N. (2016). Polaris India Pvt. Ltd.: A Case of Experiential Marketing Strategy. South Asian Journal of Business and Management Cases, 5(2), 244-252. SAGE Publications [SCOPUS] • Pattnaik, P. N. & Pandey, S. C. (2015). Revisiting University Spinoffs: Conceptual Advancements and Theoretical Underpinnings. International Journal of Innovation & Technology Management, 13(1), 1650005-1650018, World Scientific Publications [WoS & SCOPUS] • Pattnaik, P. N. & Pandey, S. C. (2014). University Spinoffs: What, Why, and How? Technology, Innovation and Management Review, 12(4), 44-50 Carlton University Publication, Canada [WoS & SCOPUS]Books :
• Pattnaik, P. N. (2010). Technology Commercialization: A Case Study of Japan. Lambert Academic Publishing. ISBN-10: 3838392329, ISBN-13: 978-3838392325
• Pattnaik, P. N. (2016). Managing IPR in University Spinoffs - A comparative of the Legal Environment in Canada, Japan and India. Paramount Publishers. ISBN: 978-93-85100-36-9